Who is Joan Kaufman?
I love refinement, elegance, great taste and style for art, design and fashion.
Tell us about your background.
A graduate of New York University, I started my career as a Fashion Stylist which led to my work on
television commercials and music videos. Realizing my passion to work in the film industry, I began my
work in the Costume Department as Shopper, and rose to the position of Assistant Costume Designer
and Costume Designer. Shopping for actors was challenging and rewarding, as I have had the opportunity
to work with Morgan Freeman, Jennifer Garner, and Susan Sarandon to name a few. Shopping for actors,
frequenting the designer boutiques, assisting with VIP dressing requests and facilitating requests was the
catalyst to assist private clients with their personal taste, style and elegance.
What is a luxury personal shopper?
I assist men and women with their personal shopping request for elegance and style while shopping at the most
elegant American, French and Italian designer boutiques along Madison Avenue and Fifth Avenue to the unique
shops in Soho, the charming West Village and vibrant Meat Packing District. My personal shopping service offers
impeccable service to global high-end clients, for sophisticated and well curated selections of the season for designer
wardrobe and luxury accessories.
How did you become a luxury personal shopper?
Shopping for wardrobe and accessories for film, I had wonderful resources for fashion designers
and contacts at the department stores and boutiques which I enjoyed working with for several
years. I thought it would be wonderful to share my knowledge of fashion and the interesting
boutiques from Madison Avenue and Fifth Avenue, to Soho and private designer ateliers with
people living in the city, as well as people visiting NYC looking for a sophisticated shopping
experience, the best of New York fashion!
How long have you been in the industry?
What are the challenges of a luxury personal shopper?
It can be challenging to find that one special gown or dress when shopping for a
client. I go to every designer boutique to view their collections to find the perfect
piece for each client.
Who have you shopped for?
I have been asked this question many times, and I hope my discretion and integrity for my
clients is more important than revealing my list of clients. I have had the great pleasure to shop
with men and women in the US, Canada, Europe and the Kingdom of Saudi Arabia.
Any project now?
Most recently I was asked to select my Father’s Day gift ideas for Where Magazine.
I loved this project as I selected tasteful, classic and handsome pieces, such as: objects of
design from London, a fabulous race car book from the late 1960’s-1970, and selected pieces
from a luxury men’s wear designer.
Describe to us a typical day of a personal shopper.
I visit the designer boutiques and take photos of the seasonal collections of the season for men
and women. The photos become my diary for social networking, as well as selections to show
clients for their shopping request. Additionally, I visit the designer truck shows to keep abreast of
new collections each season and follow American, French, Italian and Japanese collections each
What are your advice to the young personal shoppers?
Good luck and follow your dreams!